Marketing & Brand Experience Leader Job – TX

About Spillers Works
Spillers Works is a Dallas/Fort Worth-based management company that operates a portfolio of distinct
brands. Today, our two primary brands are:

Eno's Pizza Tavern: A neighborhood pizza tavern that opened in 2008 and now operates three locations across North Texas. Eno's is built on great food, craft beer, and community-rooted hospitality.
Shane Spillers, Expert EOS Implementer: Shane's professional practice is helping entrepreneurs and leadership teams run on EOS (the Entrepreneurial Operating System). This is a B2B professional services brand built on thought leadership, network, and trust.

We may also bring Brewed, a Fort Worth brunch concept, into the portfolio in the near future. We run on EOS internally, and we're hiring a leader to own the marketing function across the entire portfolio.

What You'll Own
This seat is accountable for the Brand Experience function across the portfolio:

Champion the brands. Refine brand parameters for each, steward them in their respective markets, keep them distinctive and consistent.
Strategy and the yes/no filter. Decide what we pursue and what we pass on.
Programming & events. For Eno's: collabs, beer dinners, community events. For Shane's practice: workshops, conference programming, and community development engagement initiatives.
Digital marketing. Websites, social, email, content, paid – across all brands.
Reputation management. Reviews, PR, influencers.
Print collateral & branded items. Off-premise signage, menus, swag, leave-behinds, conference materials.
Marketing processes. Build the systems and rhythms that let marketing run predictably and measurably.
Lead the team. Direct manager of our Marketing Project Management & Execution lead, with Graphic Design and Photography/Videography rolling up beneath. (LMA: Lead, Manage, hold

Accountable.) You'll also collaborate closely with our Brand Atmosphere Advocate, a founder-level seat that owns the in-store brand experience at Eno's: signage inside the four walls, lighting, seasonal decor, restaurant flow, interior design. The brand belongs to all of us, and great work in this seat starts with great partnership across that line.

What Success Looks Like in the First 6–12 Months

A clear brand strategy and yes/no filter for each primary brand.
An annual programming and events calendar for Eno's with owners, budgets, and KPIs.
A content strategy and working lead-gen engine for Shane Spillers' EOS practice.
A digital presence growing where each audience actually spends attention.
Marketing team running on predictable processes, weekly scorecards, and quarterly rocks.
Measurable lift: traffic and repeat visits at Eno's; qualified pipeline for the EOS practice.

Who You Are

A portfolio marketer. Comfortable flexing between consumer hospitality and B2B professional services without losing rigor in either.
A strategist who ships. You can build the strategy, run the event, launch the content, and send the campaign.
Plugged into culture. You know what's resonating, what's tired, and where the next guest (or the next coaching client) is actually spending attention.
A storyteller and hype person. You can rally a room: staff, guests, business owners, partners, and press.
A project manager. You take great ideas across the finish line.
A team builder. You lead with clarity and accountability, making the people around you better.
Comfortable with founders. You can take strong direction on brand-defining decisions without losing your own point of view.

Qualifications

7+ years in marketing, brand, or community/events leadership; 2+ years managing people.
Demonstrated range across B2C and B2B. Hospitality, restaurant, or food & beverage on one side; professional services, coaching, agency, or consulting on the other. Candidates with only one will be considered if they show genuine range and curiosity.
Track record of designing and activating events that drove measurable business outcomes.
Fluency across digital channels including emerging platforms (TikTok and Reels for hospitality; LinkedIn and podcast/long-form for B2B).
Experience with reputation management and PR.
Personal-brand or executive thought-leadership work is a strong plus.
Familiarity with EOS / Traction is a strong plus.
Based in or willing to relocate to the Dallas–Fort Worth area. This is an in-person position. Virtual is not an option.

Reporting & Structure

Reports to the Integrator directly, with direct access to the Visionary
Direct reports: Marketing Project Management & Execution Lead (with Graphic Design and Photography/Videography rolling up beneath)
Key cross-functional partner: Brand Atmosphere Advocate (founder-led, in-store experience at Eno's)

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